“Videos sell lifestyles, photographs sell the home” a colleague once wrote on a popular industry forum. I’m partial to agree but when you buy a home, aren’t you also buying a lifestyle? When you’re buying a 4 bedroom home, that probably means you’re after the family atmosphere and when scouting a studio condo you’re probably looking for a single life with quick access to downtown.
Being a member to several Real Estate Photography Groups and clubs I’ve had the chance to go over numerous videos and photos. Some of the best in my opinion have a professional voice over, inlay text, aerial imaging, and stock lifestyle footage.
Though the example below doesn’t have all the features I listed, it’s still a fairly simple example to a good RE video.