Building your brand is about using the power of visual social marketing. When first starting a career in photography I was told, “Wedding Photography is 90% looking the part and 10% of actual photography.” Translate that into Real Estate and you get the same general principle Building yourself in the way that captivates audiences and makes them want to trust and listen to you.
According to Pia Silver, author of Badass Your Brand, she says:
” Gorgeous photos present you as a thought leader. You could be the most badass thought leader in your industry, [but] if you don’t look it, if you don’t present like it, no one’s going to listen to you.
… If you want to be a thought leader in your industry, you’re going to want to invest in your brand. And that means investing in photos, videos, social media and your writing.”
Check out her video: